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Mushthaq Idroos

Trainer Of The FREE Sales Masterclass

Mushthaq Idroos is a prominent figure in the Sri Lankan entrepreneurial education landscape, particularly for the Sinhala-speaking community. His achievements span multiple impactful projects that have helped reshape how entrepreneurship is perceived and pursued in Sri Lanka. Here’s a detailed description of his accomplishments and contributions:

1. Entrepreneurship Educator

Mushthaq has established himself as an Entrepreneurship Educator, focusing on the Sinhala-speaking audience in Sri Lanka. His ability to break down complex entrepreneurial concepts into relatable, accessible content has made him a go-to source for aspiring entrepreneurs looking for guidance and insight. By targeting a largely underserved demographic—the Sinhala-speaking community—he has helped bridge the gap in entrepreneurial education for non-English speakers, making business knowledge available to a wider audience.

2. Heading Simplebooks YouTube Channel

Mushthaq is the Head behind the Simplebooks YouTube channel, which has become Sri Lanka’s most popular entrepreneurship-focused channel. With over 500K subscribers, it’s a testament to the quality and relevance of the content he produces. Simplebooks provides in-depth educational content on various aspects of business, entrepreneurship, and personal finance. The channel’s success is not just about numbers but also about the real-world impact it has had in inspiring and educating the next generation of Sri Lankan entrepreneurs. By presenting information in Sinhala, Mushthaq has made entrepreneurship more approachable and relatable for a vast number of viewers.

3. Cofounder of Loku Business

In addition to his success on YouTube, Mushthaq co-founded Loku Business, which is Sri Lanka’s first self-learning platform dedicated to providing tailor-made online courses for entrepreneurs in Sinhala. Loku Business fills a critical void by offering localized, relevant, and practical entrepreneurial training, addressing the specific needs of Sri Lankan businesses. This platform is innovative in its approach, delivering self-paced learning opportunities that allow entrepreneurs to gain essential skills and knowledge at their own convenience.

4. Championing Local Entrepreneurship

Through his various ventures, Mushthaq has positioned himself as a key player in grooming the next generation of entrepreneurs in Sri Lanka. He is driven by a clear mission: to develop “superpower entrepreneurs” equipped with the wisdom, practical knowledge, and tools to succeed in an ever-changing business landscape. His work is not just about providing theoretical knowledge, but about empowering individuals with actionable insights and inspiring them to take meaningful steps toward building sustainable businesses.